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  • Crucial Learning

    Crucial Learning

    Web Developer

    • Architect and develop custom WordPress websites using PHP, JavaScript, SCSS, Advanced Custom Fields, custom plugins, and responsive front-end patterns.
    • Serve as a primary technical contributor for enterprise WordPress development, including custom templates, reusable components, content structures, integrations, performance improvements, and ongoing platform maintenance.
    • Architected and developed Crucial Resource Sync, a custom enterprise WordPress plugin integrating YouTube, Wistia, and Widen / Acquia APIs to automatically synchronize digital assets into WordPress.
    • Manage and extend custom plugin functionality that connects WordPress with external marketing, video, and digital asset platforms.
    • Implemented Marketo API integrations to track user activity and lead generation data directly within the WordPress environment.
    • Reworked Crucial Learning’s webinar/events framework to identify known Marketo users, personalize the event experience, and guide visitors toward registrations and MQL-generating actions.
    • Reduced page load times by 20% by refactoring legacy CSS into modular SCSS and implementing aggressive server-side caching.
    • Collaborate with marketing and content stakeholders to improve publishing workflows, automate asset management, and reduce manual content-entry work.
    • Modernize legacy WordPress and front-end code to improve maintainability, performance, responsive behavior, and long-term reliability.
    • Use Git/version control and technical documentation to support maintainable development workflows and clear handoff between stakeholders.
    • Troubleshoot WordPress issues across themes, plugins, integrations, caching behavior, content structures, and front-end presentation.